In Philly, we don’t just have mustard — we have Dijawn™
Born from a love of good eats, hometown pride, and a little bit of wordplay magic, Dijawn™ isn’t just a condiment… it’s a conversation starter. It’s the perfect marriage of smooth Dijon-style sophistication and the grit, heart, and humor of Philadelphia.
Whether you’re topping a soft pretzel, dressing up a hoagie, giving your wings a honey-dijawn tangy twist, or inventing a whole new menu item, Dijawn™ brings that “You’ve gott be from Philly” energy in every bite.
We don’t make the mustard — we make the name unforgettable. That’s right: Dijawn™ is a registered trademark for food-related products (Class 30 — in case you’re fancy like that). We partner with restaurants, food companies, condiment makers, and snack brands to add a little local pride (and a lot of flavor) to their products.
What We’re About
Philly Pride, Global Bite — Born in the City of Brotherly Love, ready for every menu in America.
The Name You’ll Remember — Whether on a sandwich wrapper or a bottle, Dijawn™ gets people talking.
Flexible Licensing — From single-shop collabs to nationwide rollouts, we make it easy for you to add Dijawn™ to your brand’s flavor lineup.
Spread the Word (and the Phlavor)
Want to serve Dijawn™ on your pretzels, hoagies, sandwiches, salads, or snacks? We’d love to talk. Hit the Licensing Inquiry page and let’s make your menu the talk of the town — and beyond.
